One (1) Position Available:

Digital & Social Media Content Specialist

Job ID: 1078                                                           Full/Part Time: Full Time
Location: Asheville, NC                                    Regular/Temporary: Regular

Opportunity Summary

The Digital & Social Media Content Specialist coordinates the development and distribution of all content for The Light FM’s websites and social media activities, provides editorial insight to staff members and freelance contributors assigned to make digital contributions; communicates the brand and brand values of The Light FM across all media platforms; and oversees the graphic creation, writing, editing, and proofreading of all The Light FM’s web, email, and social media content.

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Department Summary

Blue Ridge Broadcasting/The Light FM broadcasts the Good News of God’s love to a seven-state area that includes the metro regions of Asheville and Charlotte, North Carolina; Greenville-Spartanburg, South Carolina; the Tri-Cities in Tennessee as well as Knoxville, TN. In addition to our radio broadcast signals, The Light FM also offers encouraging content through our on-demand app and our web stream that can be accessed on the website and through your voice-controlled device.

Ministry Overview

The Billy Graham Evangelistic Association is a nonprofit organization that directs a range of domestic and international ministries. From its headquarters in Charlotte, N.C., the Billy Graham Evangelistic Association directs a wide range of domestic and international ministries, including: large-scale festivals led by evangelists Franklin Graham and Will Graham; The Billy Graham Library; The Billy Graham Training Center at The Cove, Blue Ridge Broadcasting which houses The Light FM located outside of Asheville, N.C.; SearchforJesus.net, an Internet evangelism project reaching thousands of people for Christ online; and many others through print, television, telephone, radio and the Internet.

Ministry Requirements

  • Maintains a personal, active relationship with Jesus Christ and is a consistent witness for Jesus Christ.
  • Faithfully upholds BGEA in prayer.
  • Participates in daily BGEA staff devotions as schedule permits.
  • Demonstrates behavior aligned with BGEA’s Mission Statement, Statement of Faith, Hallmarks, policies, and expectations.
  • Effectively represents Jesus Christ to those within both personal and professional spheres of influence.

Job Description

Essential Duties and Responsibilities

  • Maintains understanding of biblical and ethical positions of the BGEA, and accurately and faithfully represents related doctrinal and theological positions in articles and other content related to the BGEA and The Light FM ministry, ministry leadership, world events, religious news, and political events
  • Collaborates with the Engagement and Outreach Manager and Managing Director, Programming and Content to develop, implement, and maintain a comprehensive digital media strategy for The Light FM
  • Produces and writes original content for The Light FM websites, social media channels and other projects as needed
  • Frequently provides updates to websites and social media sites, as needed, to ensure an excellent up-to-date presence
  • Assists with coaching on-air talent in how to develop listener-focused content for digital distribution channels and provide training on how to effectively use each unique platform
  • Regularly review all content for adherence to stated objectives and revises as necessary to ensure the highest quality
  • Collaborates with the Technical and Facilities Manager, Senior Network Engineer, The Light FM’s contract engineer, and technology vendors to keep apprised on issues and needs related to the robustness, maintenance and user-accessibility of web sites and social media platform
  • Keeps apprised of online culture and technology to maintain high standards of excellence for fresh, original platforms that upholding the vision and mission of The Light FM
  • Under the direction of the Engagement and Outreach Manager, assist with securing contract writers, artists, and photographers and works-for-hire, as necessary, for site content. Maintains related budget.
  • Coordinates the development of content and delivery of e-mail newsletters, Music Team surveys, and other e-correspondence
  • Ensures accuracy and integrity of information before posting to web and social media
  • Monitors social media content, inventorying unsanctioned positive projects focused on The Light FM’s stations or BGEA, collaborating and forwarding the positives, when possible, and recommending action on negatives, when necessary

Marginal Duties and Responsibilities

  • Works with the Managing Directors and Engagement and Outreach Manager to receive and develop ideas and information for digital media channels
  • Implements web site planning and development
  • Identifies content to feature, on The Light FM’s behalf, on Facebook, Instagram, YouTube, and other outlets
  • Creates and maintains detailed, analytical reports for all of The Light FM’s digital platforms and make suggestions for improvements based on the information found.
  • Actively participates in social networks, communities, and forums
  • Performs other digital media duties as assigned

Reporting Relationships

  • Reports to Engagement and Outreach Manager
  • Has no supervisory responsibilities. Provides editorial guidance to all staff assigned to create digital content

 Job Specifications

Skills and Knowledge

  • Four-year degree preferred with demonstrative ability in digital writing and editing experience
  • Knowledge of web technologies; understanding of differences between print and electronic communication; and desire to innovatively communicate through digital media channels
  • Direct experience with all major social networking platforms
  • Understanding and discernment regarding the value of social media in personal and ministry relationships
  • Ability to understand technical concepts related to internet and social media and to learn new technology
  • Excellent knowledge of software utilized for creation and maintenance of website platform.
  • Well-developed communications and interpersonal skills
  • Demonstrated passion for serving Jesus Christ through BGEA
  • Christian testimony that is displayed in behavior within and outside the workplace
  • Willingness and ability to update website from remote locations
  • Ability to solve problems, manage time, and balance priorities
  • Proven flexibility when job parameters, deadlines, or directions change
  • Proven experience with digital photography, cropping and editing of photographs, graphic images, and online photo galleries, and ability to manipulate digital video for webpages

Physical/Mental Demands

  • Ability to work closely in teamwork with others
  • Ability to work under deadline requirements despite interruptions
  • Ability to handle many assignments and problems simultaneously
  • Ability to maintain confidentiality
  • Ability to work remotely and in traditional office environment, alike
  • Ability to work for extended periods at computer
  • Ability to make adjustments to website and social media on nights, weekends, and holidays, as needed

Working Conditions

  • Work is performed in a conventional radio and office environment

Benefits Summary

Employees filling regular full-time positions, who are working no less than 40 hours per week, are eligible to participate in BGEA’s benefits program.

  • Medical, prescription, dental & vision insurance
  • Flexible Spending Account (FSA)
  • Long term and short term disability insurance
  • Term Life insurance
  • 401(k) retirement savings plan
  • Ten paid holidays
  • Minimum 12 days of vacation
  • Ten personal days

Ministry Employee Expectations

As an employee of Billy Graham Evangelistic Association:

  • I acknowledge that the Lord Jesus Christ is my personal Savior and that I am a personal representative of Him.
  • I understand that BGEA is a Christian organization whose purpose is proclaiming the message of the Gospel of the Lord Jesus Christ throughout the world.
  • I agree that the purpose of my employment with BGEA is to further its Christian purpose, and that I am prepared to assist in accomplishing that purpose.
  • I understand that I must exhibit conduct that is consistent with BGEA’s expectations, whether at work or away from work, in keeping with scriptural teachings and principles as set forth in God’s Word, BGEA’s Statement of Faith, and BGEA’s policies including Christian Conduct.

Statement of Faith

These core beliefs make up the foundation upon which all our ministry endeavors are based:

  • We believe the Bible to be the inspired, the only infallible, authoritative Word of God revealing the love of God to the world.  1 Thessalonians 2:13; 2 Timothy 3:15-17; John 3:16.
  • We believe that there is one God, eternally existent in three persons:  Father, Son, and Holy Spirit.   Matthew 28:19; John 10:30; Ephesians 4:4-6.
  • We believe in the deity of the Lord Jesus Christ, in His virgin birth, in His sinless life, in His miracles, in His vicarious and atoning death through His shed blood on the cross, in His bodily resurrection, in His ascension to the right hand of the Father, and in His personal return in power and glory.  Matthew 1:23; John 1:1-4 and 1:29; Acts 1:11 and 2:22-24; Romans 8:34; 1 Corinthians 15:3-4; 2 Corinthians 5:21; Philippians 2:5-11; Hebrews 1:1-4 and 4:15.
  • We believe that all men everywhere are lost and face the judgment of God, that Jesus Christ is the only way of salvation, and that for the salvation of lost and sinful man, repentance of sin and faith in Jesus Christ results in regeneration by the Holy Spirit. Furthermore we believe that God will reward the righteous with eternal life in heaven, and that He will banish the unrighteous to everlasting punishment in hell.  Luke 24:46-47; John 14:6; Acts 4:12; Romans 3:23; 2 Corinthians 5:10-11; Ephesians 1:7 and 2:8-9; Titus 3:4-7.
  • We believe in the present ministry of the Holy Spirit, whose indwelling enables the Christian to live a godly life.  John 3:5-8; Acts 1:8 and 4:31; Romans 8:9; 1 Corinthians 2:14; Galatians 5:16-18; Ephesians 6:12; Colossians 2:6-10.
  • We believe in the resurrection of both the saved and the lost; the saved unto the resurrection of eternal life and the lost unto the resurrection of damnation and eternal punishment.  1 Corinthians 15:51-57; Revelation 20:11-15.
  • We believe in the spiritual unity of believers in the Lord Jesus Christ and that all true believers are members of His body, the church.   1 Corinthians 12:12, 27; Ephesians 1:22-23.
  • We believe that the ministry of evangelism (sharing and proclaiming the message of salvation only possible by grace through faith in Jesus Christ) and discipleship (helping followers of Christ grow up into maturity in Christ) is a responsibility of all followers of Jesus Christ.  Matthew 28:18-20; Acts 1:8; Romans 10:9-15; 1 Peter 3:15.
  • We believe God’s plan for human sexuality is to be expressed only within the context of marriage, that God created man and woman as unique biological persons made to complete each other.  God instituted monogamous marriage between male and female as the foundation of the family and the basic structure of human society.  For this reason, we believe that marriage is exclusively the union of one genetic male and one genetic female.   Genesis 2:24; Matthew 19:5-6; Mark 10:6-9; Romans 1:26-27; 1 Corinthians 6:9.
  • We believe that we must dedicate ourselves to prayer, to the service of our Lord, to His authority over our lives, and to the ministry of evangelism. Matthew 9:35-38; 22:37-39, and 28:18-20; Acts 1:8; Romans 10:9-15 and 12:20-21; Galatians 6:10; Colossians 2:6-10; 1 Peter 3:15.
  • We believe that human life is sacred from conception to its natural end; and that we must have concern for the physical and spiritual needs of our fellowmen. Psalm 139:13; Isaiah 49:1; Jeremiah 1:5; Matthew 22:37-39; Romans 12:20-21; Galatians 6:10.

Mission Statement

Continuing the lifelong work of Billy Graham, the Billy Graham Evangelistic Association exists to support and extend the evangelistic calling and ministry of Franklin Graham by proclaiming the Gospel of the Lord Jesus Christ to all we can by every effective means available to us and by equipping the church and others to do the same.


Blue Ridge Broadcasting is an affiliate ministry of the Billy Graham Evangelistic Association. Visit  www.billygraham.org for additional opportunities.

Find Jobs in all of our locations:

Billy Graham Evangelistic Association in Charlotte
Samaritan’s Purse in Boone
Billy Graham Training Center at The Cove in Asheville


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Blue Ridge Broadcasting Corporation

Blue Ridge Broadcasting Corporation is a registered 501(c)(3) non-profit organization.

Blue Ridge Broadcasting Corporation

Mailing Address
P.O. Box 159
Black Mountain, NC 28711

Street Address
3 Porters Cove Road
Asheville, NC 28805

Blue Ridge Broadcasting Corporation

STUDIO LINE: (800) 293-1069
TOLL FREE: (800) 330-9648
BUSINESS: (828) 285-8477
FAX: (828) 298-0117
EMAIL: thankyou@brb.org